品牌怎麼可能叫消費者放心用別款洗髮精？
他們早就在用了，我們只是第一個說出來的品牌。
洞察：
很多人喜歡多款洗髮精輪流洗，傳聞這樣比較不會出現「抗藥性」。雖然並非屬實，這依然成為許多消費者使用洗髮精的習慣。
Idea:
用網漫的方式將Dr's Formula擬人化，點出這個習慣並告訴消費者「沒關係」。用幽默自嘲的口吻塑造出品牌非常理解消費者的形象。
平台：
捷運站實體廣告，Threads, Instagram (社群網站)
copy translation: "I know you're seeing someone else / I know you get tired of the same shampoo everyday. I'm okay with it as long as I'm still in your rotation." - Dr's Formula Dandruff-Proofing Shampoo.
copy translation: "I am well aware thou keep’st the company of another, and that the sameness of thy daily wash doth weary thee. Yet so long as I remain within thy favor and in thy turning hand, I shall abide content." – Dr’s Formula Root-Strengthening Shampoo
copy translation: "I know you're seeing someone else / I know you get tired of the same shampoo everyday. I'm okay with it as long as I'm still in your rotation." - Dr's Formula Dandruff-Proofing Shampoo.
Let's be honest. I know you're seeing someone else.
Let's be honest. I know you're seeing someone else.
I know you get tired of the same thing over and over again. We're all adults here, it's normal to have all kinds of needs.
As long as I'm still in your rotation, fighting off grease and dandruff for you every couple days...
I'm ok with this kind of open-relationship.
Even though you use a different shampoo everyday, I'm content with just being in your rotation." - Dr's Formula Dandruff-Proofing Shampoo.